Mentoring on PESTEL Strategy and SWOT Analysis for KADIN Kota Bandung's MSMEs to Enhance Digital Transformation

Authors

  • Maisa Azizah Asmara Universitas 'Aisyiyah Bandung, Indonesia
  • Fahmi Reza Ferdiansyah Institut Digital Ekonomi LPKIA, Indonesia
  • Abdul Rozak Universitas 'Aisyiyah Bandung, Indonesia
  • Sherly Nur Sabila Universitas 'Aisyiyah Bandung, Indonesia
  • Muhammad Khoerul Rizal Universitas 'Aisyiyah Bandung, Indonesia
  • Dikri Sillmi Aprila Universitas 'Aisyiyah Bandung, Indonesia
  • Akbar Buchori Universitas 'Aisyiyah Bandung, Indonesia

DOI:

https://doi.org/10.33394/jpu.v5i4.13145

Keywords:

Digital Transformation, PESTEL Strategy, SWOT Analysis, MSME’s.

Abstract

This community service program aims to enhance the competitiveness of MSMEs through the implementation of digital transformation, PESTEL strategies, and SWOT analysis, as well as the development of digital marketing capabilities. Additionally, this program seeks to boost the confidence of MSME entrepreneurs under the guidance of KADIN Kota Bandung in achieving economic independence. The methods used include counseling and mentoring, focusing on increasing the participants' understanding of business strategies and their practical application. The evaluation instrument used is a questionnaire, and the data analysis technique involves quantitative analysis through descriptive statistics to assess the Likert scale-based responses, aimed at comparing pre-test and post-test results. As a result, participants' comprehension of PESTEL, SWOT strategies, and digital transformation improved significantly. MSMEs were able to identify both external and internal factors for strategic planning, and they became more prepared to adopt digital technologies to enhance business efficiency and innovation. This training provides a comprehensive strategic foundation for the growth of MSMEs in the digital era.

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Published

2024-11-21

How to Cite

Asmara, M. A., Ferdiansyah, F. R., Rozak, A., Sabila, S. N., Rizal, M. K., Aprila, D. S., & Buchori, A. (2024). Mentoring on PESTEL Strategy and SWOT Analysis for KADIN Kota Bandung’s MSMEs to Enhance Digital Transformation. Jurnal Pengabdian UNDIKMA, 5(4), 544–555. https://doi.org/10.33394/jpu.v5i4.13145

Issue

Vol. 5 No. 4 (2024): November

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