Pelatihan Inovasi Pengemasan Produk Sabun Cuci Piring Bernilai Jual Ekonomis bagi Pokdarwis Desa Sialang Buah Sumatera Utara

Authors

  • Myrna Pratiwi Nasution Universitas Prima Indonesia, Indonesia
  • Laura Juita Pinem Universitas Prima Indonesia, Indonesia
  • Ahmad Luthfi Hutasuhut Universitas Prima Indonesia, Indonesia

DOI:

https://doi.org/10.33394/jpu.v6i1.13565

Keywords:

Packaging Innovation, Dishwashing Liquid, Community Empowerment, Digital Marketing.

Abstract

This community service activity aims to enhance the packaging innovation of dishwashing liquid products by Pokdarwis (Tourism Awareness Group) in Sialang Buah Village, North Sumatera, to increase their economic value and marketability. The methods employed include training, mentoring, and technology implementation, focusing on new pouch plastic packaging designs and both digital and conventional marketing strategies. The results indicate an improvement in participants' knowledge and skills in determining the cost of goods sold (COGS), using packaging equipment, and marketing products through social media. With these innovations, the Starlight dishwashing liquid brand is expected to gain better competitiveness and serve as a sustainable funding source for Pokdarwis.

References

Aliansyah, H., & Hermawan, W. (2019). Peran Sektor Pariwisata Pada Pertumbuhan Ekonomi Kabupaten/Kota di Jawa Barat. Bina Ekonomi, 23(1), 39.

Aryani, M., Septika, B. H., Krisnahadi, T., Ilhamalimy, R. R., & Supratman, S. (2022). Pelatihan Pengemasan dan Labeling Produk untuk Meningkatkan Kemampuan Manajemen Pemasaran bagi UKM Kale Cookies. Jurnal Pengabdian UNDIKMA, 3(3), 577. https://doi.org/10.33394/jpu.v3i3.6003

Bisjoe, A. R. (2018). Menjaring Data dan Iinformasi Penelitian melalui FGD (Focus Group Discussion): Belajar dari Praktik Lapang. Info Teknis Eboni, 15(1).

Hanjaya, B. S., Budihardjo, B. S., & Hellyani, C. (2023). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada UMKM. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 1(3), 54–72. https://doi.org/10.54066/jrime-itb.v1i3.271

Haryono, E., Ridwan Al Murtaqi, M., Nur Lailatul Izzah, A., & Septian, D. (2024). Metode-Metode Pelaksanaan PkM (Pengabdian Kepada Masyarakat) Untuk Perguruan Tinggi. Al Fattah Jurnal Pendidikan, 2. https://www.ejournal.smaamc.sch.id/index.php/belajar

Ismail, R. R., & Dermawan, R. (2023). Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar. Jurnal Masyarakat Mengabdi Nusantara, 2(2), 134–142. https://ejurnal.stipas.ac.id/index.php/jmmn/article/view/158

Khayru, R. K., Wisnujati, R. N. S., Darmawan, D., & Issalillah, F. (n.d.). Pengamatan Loyalitas Merek Obat Herbal Berdasarkan Kemasan dan Harga. Jurnal Simki Economic, 4(2), 121–132. https://jiped.org/index.php/JSE

Moriansyah, L., Karet Hijau No, J., & Beji Timur Kec Beji, K. (2015). Pemasaran melalui Media Sosial: Antecedents dan Concequences Social Media Marketing: ANTECEDENTS AND CONSEQUENC-ES. Jurnal Penelitian Komunikasi Dan Opini Publik, 19.

Nasution, M. P., Pinem, L. J., Sahnan, M., & Irni, J. (2023). Inovasi Pengemasan Produk Souvenir bagi Pedagang di Daerah Wisata Tangkahan, Kabupaten Langkat, Provinsi Sumatera Utara. Jurnal Pengabdian UNDIKMA, 4(4), 756. https://doi.org/10.33394/jpu.v4i4.9153

Putriana, Meflinda, A., Diniati, D., & Sandora, M. (2024). Pelatihan dan Pendampingan Kemasan, Design dan Label Produk. Community Insight, 1(2), 77–83.

Rita, H. B. B. (2019). Potensi Subsektor Pertanian, Kehutanan, dan Perikanan Unggulan dalam Pembangunan Kabupaten Serdang Bedagai.

Rodhi Faiz, M., Abdul Hadi, A., Zainul Falah, M., Studi Teknik Elektro, P., & Negeri Malang, U. (2023). Pemanfaatan Teknologi Continous Band Sealer Guna Meningkatkan Efisiensi Packing UMKM Kopi Wali Desa Toyomarto. In Jurnal Pengabdian Pendidikan Masyarakat (JPPM) (Vol. 4). https://ejournal.ummuba.ac.id/index.php/JPPM

Satriani, D., & Vijaya Kusuma, V. (2020). Perhitungan Harga Pokok Produksi dan Harga Pokok Penjualan terhadap Laba Penjualan. 4(2).

Vina Syofiyatul Ulfa, Mohammad Ilham Fardiansyah, Muhammad Arif Firdaus, & Dessy Agustina Sari. (2022). Peran Transformasi Kemasan pada Produk Bubuk Jahe Merah (Botol ke Standing Pouch). Qardhul Hasan: Media Pengabdian Kepada Masyarakat, 8(2), 1–7. https://doi.org/10.30997/qh.v8i2.4890

Widiati, A. (2019). Peranan Kemasan (Packaging) dalam Meningkatkan Pemasaran Produk Usaha Mikro Kecil Menengah (UMKM) DI “MAS PACK†Terminal KEMASAN PONTIANAK. Jurnal Audit Dan Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura, 8(2), 67–76.

Downloads

Published

2025-02-18

How to Cite

Nasution, M. P., Pinem, L. J., & Hutasuhut, A. L. (2025). Pelatihan Inovasi Pengemasan Produk Sabun Cuci Piring Bernilai Jual Ekonomis bagi Pokdarwis Desa Sialang Buah Sumatera Utara. Jurnal Pengabdian UNDIKMA, 6(1), 240–246. https://doi.org/10.33394/jpu.v6i1.13565

Issue

Vol. 6 No. 1 (2025): February

Section

Articles

Citation Check

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).