Pengembangan Pariwisata Pantai Merta Sari Sanur Melalui Pemasaran Digital dengan Konsep Tri Hita Karana untuk Mendukung Eco Tourism di Bali

Authors

  • I Komang Sumerta Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai, Indonesia
  • I Wayan Meryawan Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai, Indonesia
  • Tjokorda Gde Agung Wijaya Kesuma Suryawa Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai, Indonesia
  • I Gusti Putu Agung Widyagoca Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai, Indonesia
  • I Kadek Dwi Diatmika Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai, Indonesia

DOI:

https://doi.org/10.33394/jpu.v3i3.5657

Keywords:

Tri Hita Karana, Eco Tourism, Digital Marketing, Tourism.

Abstract

This service activity aims to develop environment-based local tourism destinations through digital marketing with the Tri Hita Karana concept to support Eco Tourism in Bali. This service method uses education, training, mentoring, evaluation and sustainability. The results of this service show that digital-based tourism marketing is able to provide awareness to the wider community, especially domestic and international tourists about the existence and facilities of tourist objects owned by Mertasari Beach. This tourist awareness will be able to increase the level of tourist visits to Mertasari Beach so that the economy of the surrounding community can also increase. Of course, the increase in tourist visits cannot be separated from tourism objects that must always provide a comfortable, clean and beautiful atmosphere in line with the Palemahan concept in Tri Hita Karana.

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Published

2022-11-18

How to Cite

Sumerta, I. K., Meryawan, I. W., Suryawa, T. G. A. W. K., Widyagoca, I. G. P. A., & Diatmika, I. K. D. (2022). Pengembangan Pariwisata Pantai Merta Sari Sanur Melalui Pemasaran Digital dengan Konsep Tri Hita Karana untuk Mendukung Eco Tourism di Bali. Jurnal Pengabdian UNDIKMA, 3(3), 420–427. https://doi.org/10.33394/jpu.v3i3.5657

Issue

Vol. 3 No. 3 (2022): November

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