Pelatihan Pemasaran Digital melalui Pemanfaatan Aplikasi Online Marketplace bagi UMKM di Lapak Berkah PKK Singosari Malang

Authors

  • Habibie Ed Dien Jurusan Teknologi Informasi, Politeknik Negeri Malang, Indonesia
  • Candra Bella Vista Jurusan Teknologi Informasi, Politeknik Negeri Malang, Indonesia
  • Wilda Imama Sabilla Jurusan Teknologi Informasi, Politeknik Negeri Malang, Indonesia
  • Vit Zuraida Jurusan Teknologi Informasi, Politeknik Negeri Malang, Indonesia
  • Ariadi Retno Tri Hayati Ririd Jurusan Teknologi Informasi, Politeknik Negeri Malang, Indonesia

DOI:

https://doi.org/10.33394/jpu.v3i3.6030

Keywords:

Training, Digital Marketing, Online Marketplace, Increased Sales.

Abstract

The purpose of this service activity is to increase knowledge and skills for Micro, Small, and Medium Enterprises (UMKM) actors to be able to do digital marketing through online marketplace applications. The service method uses training with partners, namely the UMKM Blessing PKK in Toyomarto Village, Singosari District, Malang Regency. This service evaluation instrument uses a questionnaire. The data analysis technique used a descriptive technique. The result of this community service shows that the training activities carried out are in accordance with the objectives to be achieved, namely providing an understanding of digital marketing and the ability to use online marketplace applications, so as to optimize product marketing for UMKM actors.

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Published

2022-11-18

How to Cite

Dien, H. E., Vista, C. B., Sabilla, W. I., Zuraida, V., & Ririd, A. R. T. H. (2022). Pelatihan Pemasaran Digital melalui Pemanfaatan Aplikasi Online Marketplace bagi UMKM di Lapak Berkah PKK Singosari Malang. Jurnal Pengabdian UNDIKMA, 3(3), 436–443. https://doi.org/10.33394/jpu.v3i3.6030

Issue

Vol. 3 No. 3 (2022): November

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Articles

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