Pelatihan Kompetensi Kewirausahaan dan Digital Marketing guna Mengoptimalkan Penjualan Produk UMKM di Desa Wisata Jipangan

Authors

  • Ginanjar Setyo Nugroho Program Studi Bisnis Digital, Universitas PGRI Yogyakarta, Indonesia
  • Murniady Muchran Program Studi Bisnis Digital, Universitas PGRI Yogyakarta, Indonesia http://orcid.org/0000-0003-1668-6628

DOI:

https://doi.org/10.33394/jpu.v4i3.7990

Keywords:

Training, Entrepreneurship, Digital Marketing, Marketing Funnel, TikTok, MSME.

Abstract

This service aims to improve the competencies in order to optimize sales of MSME products. The method of this service is participatory training. The partner of this service is several MSME owners in Jipangan Tourism Village, Bangunjiwo, Kasihan, Bantul, Special Region of Yogyakarta. The activity evaluation instrument uses a pre-test and post-test, which is then analyzed descriptively. The results of this service show that there is an increase in MSME owners’ knowledge related to entrepreneurship by 70% and knowledge related to digital marketing by 37,5%. In addition, MSMEs have the motivation to keep trying to develop their products with innovative patterns in creating more significant opportunities by maximizing marketing through the use of social media.

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Published

2023-08-19

How to Cite

Nugroho, G. S., & Muchran, M. (2023). Pelatihan Kompetensi Kewirausahaan dan Digital Marketing guna Mengoptimalkan Penjualan Produk UMKM di Desa Wisata Jipangan. Jurnal Pengabdian UNDIKMA, 4(3), 603–610. https://doi.org/10.33394/jpu.v4i3.7990

Issue

Vol. 4 No. 3 (2023): August

Section

Articles

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