Hubungan Antara Konformitas dengan Perilaku Konsumtif Terhadap Online Shopping Pada Remaja

Authors

  • Diana Ariswanti Triningtyas Program Studi Bimbingan dan Konseling, FKIP Universitas PGRI Madiun, Indonesia
  • Tita Maela Margawati Program Studi Bimbingan dan Konseling, FKIP Universitas PGRI Madiun, Indonesia

DOI:

https://doi.org/10.33394/jk.v5i1.1388

Keywords:

Conformity, Consumptive Behavior, Online Shopping

Abstract

The purpose of this study was to analyze and describe how the relationship between conformity and consumer behavior towards online shopping in adolescents. The research design was carried out using a quantitative-non experimental approach. The study population was adolescents in the scope of the Guidance and Counseling study program at the University of PGRI Madiun. The research sample amounted to 72 students. The sampling technique or sampling technique used in this study is a simple random sampling technique. The technique of data collection is done by a Likert scale. The analysis technique uses simple regression analysis with the help of SPSS Statistical computer programs. The results showed that based on the regression analysis test obtained a significance level of 0.00 (p <0.050; significant), meaning that there was a positive relationship between conformity and consumptive behavior towards online shopping in adolescents. From the results of the study, the suggestions that can be conveyed that consumptive behavior can be avoided by making a shopping plan so that expenditure is not excessive and can control themselves is an important factor in reducing consumptive behavior in adolescents

References

David O. Sears, Jonathan L. Freedman, & L. Anne Peplau. (2009). Psikologi Sosial. Jilid Pertama. Edisi Kelima. Jakarta : Erlangga.

Feldman, Robert. (1995). Social Psychology. New Jersey : prentice Hall.

Ismail, Z. (2011). Buying Behavior : Gender and Sosioeconomic Class Differences on Interpersonal Influence Susceptibility. International Journal of Business and Social Science. Vol 2 No. 4 March 2011. H. 55 – 66.

Prabowo, Suwarsi. (2009). Pengaruh Shopping Orientations dan Gender Differences Pada Online Information Search dan Online Purchase. Fokus Manajerial, Vol. 7, No. 2, 2009.

Rakhmat, J. (2000). Psikologi Komunikasi. Bandung : PT. Remaja Rosdakarya.

Sumarlin, R. (2009). Perilaku Konformitas Pada Remaja Yang Berada di Lingkungan Peminum Alkohol. Skripsi. Available: www.gunadharma.ac.id.

Suryani, T. (2013). Perilaku Konsumen di Era Internet. Yogyakarta : Graha Ilmu.

Willis. (2007). The Somatosensory System, With Emphasis On Structures Important For Pain. Departement of Neuroscience and Cell Biology, University of Texas Medical Branch, 301 University Blvd, Galveston, USA.

Downloads

Published

2019-03-10

How to Cite

Triningtyas, D. A., & Margawati, T. M. (2019). Hubungan Antara Konformitas dengan Perilaku Konsumtif Terhadap Online Shopping Pada Remaja. Jurnal Kependidikan: Jurnal Hasil Penelitian Dan Kajian Kepustakaan Di Bidang Pendidikan, Pengajaran Dan Pembelajaran, 5(1), 16–20. https://doi.org/10.33394/jk.v5i1.1388

Issue

Vol. 5 No. 1: Maret 2019

Section

Articles

Citation Check

License

License and Publishing Agreement
In submitting the manuscript to the journal, the authors certify that:
  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and publishing agreement.
Copyright
Authors who publish with JK agree to the following terms:
  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
JK use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.