The Effect of Store Atmosphere Shopping Lifestyle and Fashion Involvement on The Purchase Decision of Uniqlo Products in Mataram

Authors

  • Menik Aryani Manajemen, Universitas Pendidikan Mandalika, Mataram, Indonesia., Indonesia
  • Nurul Sakinah Manajemen, Universitas Pendidikan Mandalika, Mataram, Indonesia., Indonesia
  • Lu`luin Najwa Administrasi Pendidikan, Universitas Pendidikan Mandalika, Mataram, Indonesia., Indonesia

DOI:

https://doi.org/10.33394/vis.v13i1.17003

Abstract

This study aims to determine the effect of Store Atmosphere, Shopping Lifestyle, and Fashion Involvement on Purchase Decisions for Uniqlo Products in Mataram City. This study uses a quantitative approach with a sample size of 96 respondents. Data collection was carried out through a questionnaire using a Likert scale as a measuring tool, and data analysis using multiple regression with the help of SPSS version 30. The results of this study found that: 1 Store Atmosphere (X1), has a partial effect on purchasing decisions for Uniqlo products in Mataram City. 2 Shopping Lifestyle has a partial effect on purchasing decisions for Uniqlo products in Mataram City. Fashion Involvement has a partial effect on purchasing decisions for Uniqlo products in Mataram City. Store Atmosphere, Shopping Lifestyle, and Fashion Involvement have a simultaneous (together) effect on purchasing decisions for Uniqlo products in Mataram City.

Keywords: Store Atmopshere, Shopping Lifestyle, Fashion Involvement, Purchase Decision.

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Published

2025-04-16

How to Cite

Aryani, M., Sakinah, N., & Najwa, L. (2025). The Effect of Store Atmosphere Shopping Lifestyle and Fashion Involvement on The Purchase Decision of Uniqlo Products in Mataram. Jurnal Visionary : Penelitian Dan Pengembangan Dibidang Administrasi Pendidikan, 13(1), 137–143. https://doi.org/10.33394/vis.v13i1.17003

Issue

Vol. 13 No. 1 (2025): April

Section

Articles

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